OES Code: 130110

ORANGE COUNTY

JOB KEY FOR MARKETING, ADVERTISING, & PUBLIC RELATIONS MANAGERS

Marketing, Advertising, and Public Relations Managers formulate marketing policies, direct sales activities, and plan, organize, and direct advertising and public relations activities for a department, an entire organization, or on an account basis.

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PROJECTED ESTIMATES OF EMPLOYMENT (excluding self-employed)

Number Working in this Occupation --- Year --- 1995 2002		Percent Change	Increase/ Decrease	Additional Openings Due to People Chang- ing Occupations or Retiring	Sum of Increase/Decrease and Additional Openings
6,530	7,800	19%	1,270	1,010	2,280

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HOW TO FIND BUSINESSES MOST LIKELY TO HIRE MARKETING, ADVERTISING, & PUBLIC RELATIONS MANAGERS IN ORANGE COUNTY

The following are the types of firms that employ the most workers in this occupation within this county. They are listed in order from largest to smallest.

Industry Code (SIC)	Industry Title
7311	Advertising agencies
5511	Motor vehicle dealers (new & used)
5065	Electronic parts/equipment, all other, wholesale
2834	Pharmaceutical preparations manufacturers
5045	Computer equipment & software, wholesale
7371	Computer programming services
3845	Electromedical equipment manufacturers
7011	Hotels, motels, & tourist courts
5812	Eating places
7389	Business services, all other
0782	Lawn and garden services
8743	Public relations services
8741	Management services
7374	Data processing & preparation services
3829	Measuring & controlling device manufacturers, all other
3672	Printed circuit board manufacturers
8711	Engineering services
6531	Real estate agents & managers
5311	Department stores
3842	Surgical appliances & supplies manufacturers
5122	Drugs, proprietaries & sundries, wholesale

Look in the yellow pages of the phone book under the above or similar industry titles, or look in employer directories in libraries. Directories such as Business Prospector, California Services Register and those by chambers of commerce often list firms by Standard Industrial Classification (SIC) code.