DEMAND FOR MARKETING, ADVERTISING, & PUBLIC RELATIONS MANAGERS

Degree of Difficulty Employers Report
Finding Inexperienced and Experienced Workers in this Field*

Areas for which
Data are Available 		  Year   Experience
Level		 Not
Difficult 		A Little
Difficult 		Somewhat
Difficult 		Very
Difficult
Alameda   1995 Inexperienced XXX
Experienced XXX
Contra Costa   1996 Inexperienced XXX
Experienced XXX
Fresno   1996 Inexperienced XXX
Experienced XXX
Kern   1995 Inexperienced XXX
Experienced XXX
Los Angeles   1995 Inexperienced XXX
Experienced XXX
Madera   1996 Inexperienced XXX
Experienced XXX
Orange   1997 Inexperienced XXX
Experienced XXX
Riverside   1996 Inexperienced XXX
Experienced XXX
San Bernardino   1997 Inexperienced XXX
Experienced XXX
San Joaquin   1996 Inexperienced XXX
Experienced XXX
San Luis Obispo   1996 Inexperienced XXX
Experienced XXX
San Mateo   1996 Inexperienced XXX
Experienced XXX
Santa Barbara   1997 Inexperienced XXX
Experienced XXX
Santa Clara   1996
Experienced XXX
Shasta   1997 Inexperienced XXX
Experienced XXX
Solano   1995 Inexperienced XXX
Experienced XXX
Sonoma   1995 Inexperienced XXX
Experienced XXX
Ventura   1997 Inexperienced XXX
Experienced XXX
*The greater the difficulty employers report finding workers, the easier it is to find a job.

Source: California Cooperative Occupational Information System
Labor Market Information Division, Employment Development Department



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