OES Code: 130110

ALAMEDA COUNTY

JOB KEY FOR MARKETING, ADVERTISING, & PUBLIC RELATIONS MANAGERS

Marketing, Advertising, and Public Relations Managers formulate marketing policies, direct sales activities, and plan, organize, and direct advertising and public relations activities for a department, an entire organization, or on an account basis.

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PROJECTED ESTIMATES OF EMPLOYMENT (excluding self-employed)

Number Working in this Occupation --- Year --- 1995 2002		Percent Change	Increase/ Decrease	Additional Openings Due to People Chang- ing Occupations or Retiring	Sum of Increase/Decrease and Additional Openings
2,650	3,180	20%	530	410	940

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HOW TO FIND BUSINESSES MOST LIKELY TO HIRE MARKETING, ADVERTISING, & PUBLIC RELATIONS MANAGERS IN ALAMEDA COUNTY

The following are the types of firms that employ the most workers in this occupation within this county. They are listed in order from largest to smallest.

Industry Code (SIC)	Industry Title
7372	Prepackaged software
3577	Computer peripheral equipment manufacturers, all other
5511	Motor vehicle dealers (new & used)
5311	Department stores
5045	Computer equipment & software, wholesale
7371	Computer programming services
5812	Eating places
8733	Noncommercial research organizations
7389	Business services, all other
2842	Polishes & sanitation goods manufacturers
5182	Wines & distilled alcoholic beverages, wholesale
7011	Hotels, motels, & tourist courts
5043	Photographic equipment & supplies, wholesale
7311	Advertising agencies
8741	Management services
8711	Engineering services
5065	Electronic parts/equipment, all other, wholesale

Look in the yellow pages of the phone book under the above or similar industry titles, or look in employer directories in libraries. Directories such as Business Prospector, California Services Register and those by chambers of commerce often list firms by Standard Industrial Classification (SIC) code.