OES Code: 130110

SAN DIEGO COUNTY

JOB KEY FOR MARKETING, ADVERTISING, & PUBLIC RELATIONS MANAGERS

Marketing, Advertising, and Public Relations Managers formulate marketing policies, direct sales activities, and plan, organize, and direct advertising and public relations activities for a department, an entire organization, or on an account basis.

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PROJECTED ESTIMATES OF EMPLOYMENT (excluding self-employed)

Number Working in this Occupation --- Year --- 1995 2002		Percent Change	Increase/ Decrease	Additional Openings Due to People Chang- ing Occupations or Retiring	Sum of Increase/Decrease and Additional Openings
4,660	5,890	26%	1,230	740	1,970

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HOW TO FIND BUSINESSES MOST LIKELY TO HIRE MARKETING, ADVERTISING, & PUBLIC RELATIONS MANAGERS IN SAN DIEGO COUNTY

The following are the types of firms that employ the most workers in this occupation within this county. They are listed in order from largest to smallest.

Industry Code (SIC)	Industry Title
8731	Commercial physical & biological research
5651	Family clothing stores
5511	Motor vehicle dealers (new & used)
4813	Telephone communications, exc radio-telephone
7011	Hotels, motels, & tourist courts
7371	Computer programming services
7311	Advertising agencies
5812	Eating places
8743	Public relations services
7389	Business services, all other
2741	Miscellaneous publishers
5045	Computer equipment & software, wholesale
5311	Department stores
8733	Noncommercial research organizations
8742	Management consulting services
8711	Engineering services
7372	Prepackaged software
8741	Management services
3829	Measuring & controlling device manufacturers, all other
0782	Lawn and garden services

Look in the yellow pages of the phone book under the above or similar industry titles, or look in employer directories in libraries. Directories such as Business Prospector, California Services Register and those by chambers of commerce often list firms by Standard Industrial Classification (SIC) code.