OES Code: 130110

RIVERSIDE COUNTY

JOB KEY FOR MARKETING, ADVERTISING, & PUBLIC RELATIONS MANAGERS

Marketing, Advertising, and Public Relations Managers formulate marketing policies, direct sales activities, and plan, organize, and direct advertising and public relations activities for a department, an entire organization, or on an account basis.

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PROJECTED ESTIMATES OF EMPLOYMENT (excluding self-employed)

Number Working in this Occupation --- Year --- 1995 2002		Percent Change	Increase/ Decrease	Additional Openings Due to People Chang- ing Occupations or Retiring	Sum of Increase/Decrease and Additional Openings
1,100	1,400	27%	300	180	480

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HOW TO FIND BUSINESSES MOST LIKELY TO HIRE MARKETING, ADVERTISING, & PUBLIC RELATIONS MANAGERS IN RIVERSIDE COUNTY

The following are the types of firms that employ the most workers in this occupation within this county. They are listed in order from largest to smallest.

Industry Code (SIC)	Industry Title
5511	Motor vehicle dealers (new & used)
5311	Department stores
5812	Eating places
7011	Hotels, motels, & tourist courts
7389	Business services, all other
7311	Advertising agencies
0782	Lawn and garden services
2451	Mobile home manufacturers
8741	Management services
3674	Semiconductors & related device manufacturers
4923	Natural gas transmission & distribution
8641	Civic, social & fraternal associations
3931	Musical instrument manufacturers
8062	General medical & surgical hospitals
1521	General contractors--single-family houses
2711	Newspaper publishers
3841	Surgical & medical instrument manufacturers
9030	Local government, except education
5099	Durable goods, all other, wholesale
8699	Membership organizations, all other
5199	Nondurable goods, all other, wholesale
4832	Radio broadcasting stations
5531	Auto & home supply stores
7997	Membership sports & recreation clubs
3825	Electricity measuring instruments manufacturers

Look in the yellow pages of the phone book under the above or similar industry titles, or look in employer directories in libraries. Directories such as Business Prospector, California Services Register and those by chambers of commerce often list firms by Standard Industrial Classification (SIC) code.